She is the face of Balenciaga Paris’ new women’s scent, Florabotanica, which is due out in September. Given that Stewart had never been drawn to fragrance in the past, it was an unlikely part.
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”
Stewart said she was relieved the first time she smelled Florabotanica.
“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”
Teaming with Ghesquière was like “kismet,” she said.
The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,” said Ghesquière.
For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.
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