But when “a class of 14 caring kids who want to help the planet” viewed early trailers for Lorax the movie, the students were disappointed. Where, they asked, was the Lorax’s message of saving trees and wildlife? The kids felt that something needed to be done.
Mr. Wells agreed, and a petition campaign was born. The class logged onto Change.org and collected 57,239 signatures on a letter headed “Universal Pictures: Let the Lorax Speak for the Trees.”
Universal responded to the kids’ concerns. The official Lorax movie website was updated on January 26 to prompt visitors to Go Green! A homepage link opens to the Lorax Project, a joint endeavor by Dr. Seuss Enterprises, Conservation International and Random House to “engage individuals of all ages to do their part to conserve the places and species that are critical to the future of our planet.”
“By setting up these projects,” said teacher Wells, “I’m acting out hope.”
Universal’s Kori Bernards agrees. She tells TakePart, “We’re incredibly impressed with what Mr. Wells has done with his students to raise attention to an important issue and also to teach them about the power of civic action.”
Read More at Take Part
Official "The Lorax" Movie Website
The Lorax Project