"Universal Pictures will begin promoting its latest movie featuring the character from the rhyming children's books this month with a host of commercial tie-ins for eco-friendly products."
"The animated movie, "Dr. Suess' The Lorax," is set for release March 2 in North America."
Source: Boston.com
"The studio's nearly 70 launch partners -- including the U.S. Environmental Protection Agency and Whole Foods Market -- are seeking to latch onto the Lorax's nature-friendly message."