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Universal celebrates 100th Anniversary with new logo premiering in front of "Dr. Seuss' The Lorax"3/6/2012 To mark the studio's 100th anniversary, visual effects artists from Weta Digital have animated a new version of the company's signature globe. As part of its yearlong centennial celebration, Universal Pictures is unveiling a new on-screen logo that will be seen for the first time in theaters in front of Dr. Seuss’ The Lorax, the new animated movie from Universal and Illumination Entertainment, which opens March 2. The new logo will then appear on all Universal’s movies going forward.
Read More at The Hollywood Reporter
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