Illumination Entertainment and The Nature Conservancy have launch a new
environmental action campaign entitled ‘The Lorax Speaks."The
goal of the project is to raise support to save The Atlantic Forest in Brazil,
which once encompassed 330 million acres but has been reduced to a just 7
percent of its original size. More than 2,000 animal species inhabit the forest
and there are approximately 20,000 species of plants.Universal Pictures
that is celebrating its 100th anniversary this year will help the Nature
Conservancy’s ‘Plant a Billion Trees’ project aimed to restore Brazil’s Atlantic
Forest to attract attention to the issue.
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