The 3-D environmental tale far exceeded industry expectations, raking in $70.7 million, according to an estimate from distributor Universal Pictures.
Featuring the voices of Danny DeVito and Ed Helms, "The Lorax" is based on Dr. Seuss' 1971 children's book about a fuzzy orange creature on a mission to save trees. Audiences also responded positively to another Dr. Seuss adaptation in 2008, 20th Century Fox's "Horton Hears A Who!," which debuted with a comparatively small $45 million and ultimately raked in nearly $300 million worldwide.
Those who saw the film this weekend loved it, assigning it an average grade of A, according to market research firm CinemaScore. The movie was a hit with families, as 68% of the audience was made up of parents and their children.
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