anders appeared at the 2012 WonderCon in Anaheim, CA on Saturday to premiere new footage from the film, which opens nationwide June 1, 2012. After his appearance in front of a capacity crowd in the Anaheim Convention Center’s exhibition hall, Sanders spoke to The Hollywood Reporter about the challenges of coming (chronologically) second to another Snow White interpretation, setting the tone for his film, and finding the right balance between classic adventure and contemporary values.
The Hollywood Reporter: This of course is your first feature after directing several big commercials with mini-narratives. Is the difference between commercials and feature films as big as people seem to assume?
Sanders: To be honest, no. A commercial is a sprint – you have an idea, you work on it, you work on a story, and then it’s like bang! You’re going for three weeks. This is a year, so it’s a very different [process,] and we were working exceptionally hard. We had 45 setups a day, and we had a big story to get in quite a small space of time, so it wasn’t a walk in the park, but when you’re doing what you love, you’re willing to take the knocks, and it was a lot of fun doing it.
Read more here:THR
via @Vonch